Hip-hop music videos have garnered a reputation of being... less than creative. They’re known for relying on a few recurring themes: half-naked women, expensive cars and jewelry, and all too often, some aspect of gang culture.
Trying to find a music video that did not contain at least one of those things was like looking for a four-leaf clover. I was lucky if the video told any kind of coherent story at all.
But every so often there are some hip-hop music videos that go above and beyond what I expect. They are just as creative as the songs that accompany them, and sometimes even more so.
I highlight these kinds of music videos and include three that took on lives of their own.