These days it seems like there are so many artists arising from the misty corners of Apple music, Soundcloud, YouTube, and more. Once they start to get views and listens, a lot make it to Spotify!
It’s really incredible how technology has shaped the way that music is being consumed. Spotify was first launched in 2008 when I was in eighth grade. I used to listen to Spotify whenever I could after school.
The smallest names on there were usually people who were just starting out in the industry after being on singing competition shows.